The rapid growth of e-commerce has transformed the retail landscape, making customer experience (CX) a critical determinant of business success. Online retail platforms compete not only on pricing and product availability but also on their ability to deliver seamless, personalized, and satisfying customer experiences. This study examines the key dimensions influencing customer experience in online retail environments, including website usability, personalization, trust, customer service quality, delivery performance, and digital engagement. Using a quantitative survey methodology involving 420 online shoppers, the study analyzes the relationship between customer experience factors and customer satisfaction, loyalty, and repurchase intention. The findings indicate that trust, website usability, and personalization significantly impact overall customer satisfaction. Furthermore, customer satisfaction mediates the relationship between customer experience and loyalty. The research contributes to the growing literature on digital commerce by providing practical insights for online retailers seeking to improve customer retention and long-term profitability.