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Journal of Business Management and Technology Advancement
2025, Volume 3, Issue 2 : 1-6
Research Article
E-Commerce Adoption and Consumer Trust
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1
Department of Business Administration, Global Institute of Management Studies, London, United Kingdom
2
School of Digital Commerce and Innovation, International Business University, Sydney, Australia
3
Department of Information Systems and Technology Management, Northbridge University, Toronto, Canada
Abstract

The rapid expansion of electronic commerce has transformed the global retail landscape by enabling consumers to purchase products and services through digital platforms. Despite the increasing popularity of online shopping, consumer trust remains a critical determinant of e-commerce adoption and sustained usage. This study investigates the relationship between e-commerce adoption and consumer trust, focusing on key factors such as website security, privacy protection, perceived risk, service quality, and customer satisfaction. Using a conceptual review and empirical analysis based on existing literature and simulated survey findings, the study demonstrates that consumer trust significantly influences purchasing intentions, loyalty, and repeat transactions. The findings indicate that organizations investing in cybersecurity, transparent communication, reliable delivery systems, and customer-centric policies experience higher levels of consumer trust and platform adoption. The study contributes to the growing body of knowledge on digital commerce by providing a comprehensive framework for understanding trust-building mechanisms in e-commerce environments.

 

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