Innovation serves as the primary driver of growth, competitiveness, and sustainability in technology startups. Unlike established organizations, technology startups operate in highly uncertain environments characterized by limited resources, rapid technological change, evolving customer needs, and intense market competition. Effective innovation management enables startups to transform ideas into scalable products, services, and business models while maintaining adaptability and organizational agility. This study explores the role of innovation management in technology startups, examining innovation processes, strategies, organizational structures, challenges, and success factors. The article reviews innovation frameworks such as Lean Startup, Open Innovation, Agile Development, and Design Thinking while analyzing their application in startup ecosystems. Findings indicate that startups with structured innovation management practices achieve higher growth rates, improved product development outcomes, stronger investor confidence, and greater market success. The study concludes that innovation management is essential for technology startups seeking long-term sustainability and competitive advantage in dynamic business environments.