Social commerce has emerged as a transformative business model that integrates social media platforms with electronic commerce activities. The increasing use of social networking sites such as Facebook, Instagram, TikTok, and LinkedIn has enabled businesses to engage customers, promote products, facilitate transactions, and enhance brand loyalty. This study investigates the relationship between social commerce adoption and business performance by examining the impact of customer engagement, trust, social influence, electronic word-of-mouth (eWOM), and digital marketing effectiveness. Through a conceptual review and simulated empirical analysis, the study demonstrates that social commerce significantly contributes to sales growth, customer acquisition, brand awareness, customer retention, and organizational competitiveness. The findings suggest that businesses leveraging social commerce strategies achieve superior performance compared to organizations relying solely on traditional e-commerce channels. The study provides practical recommendations for businesses seeking to optimize social commerce initiatives and enhance long-term performance.