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Journal of Business Management and Technology Advancement
2024, Volume 2, Issue 3 : 1-7
Research Article
The Role of Digital Innovation in Creating Sustainable Competitive Advantage for Modern Entrepreneurs
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1
Department of Entrepreneurship and Innovation Management, Global Business Research Institute, Boston, USA
2
School of Digital Economy and Business Analytics, University of Manchester, United Kingdom
3
Center for Digital Entrepreneurship and Emerging Technologies, Melbourne Business Institute, Australia
Abstract

The rapid advancement of digital technologies has transformed entrepreneurial ecosystems and reshaped traditional business models. Digital business models leverage technologies such as cloud computing, artificial intelligence (AI), big data analytics, mobile platforms, e-commerce systems, blockchain, and social media to create, deliver, and capture value. These models enable entrepreneurs to access global markets, reduce operational costs, improve customer engagement, and scale businesses more efficiently than conventional approaches. This study examines the relationship between digital business models and entrepreneurial success through a comprehensive review of contemporary literature and industry practices. The findings indicate that digital business models significantly contribute to business growth, innovation capability, market expansion, customer satisfaction, and organizational resilience. However, challenges including technological complexity, cybersecurity risks, regulatory uncertainty, and digital skill shortages continue to affect entrepreneurial outcomes. The study proposes an integrated framework for digital business model adoption and highlights future trends influencing entrepreneurial success in the digital economy.

 

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